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Cód. Produto: 9780750682473

MANAGING CULTURAL DIFFERENCES: GLOBAL LEADERSHIP STRATEGIES FOR THE 21ST...

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This new edition of a business textbook bestseller has been completely updated. In particular, the book presents a fuller discussion of global business today. Also, issues of terrorism and state security as they affect culture and business are discussed substantially. The structure and content of the book remain the same, with thorough updating of the plentiful region and country descriptions, demographic data, graphs and maps. This book differs from textbooks on International Management because it zeroes in on culture as the crucial dimension and educates students about the cultures around the world so they will be better prepared to work successfully for a multinational corporation or in a global context.
Autor(es):
ROBERT T. MORAN / PHILIP R. HARRIS / SARAH V. MORAN
Dimensões:
27,0cm x 19,0cm x 3,0cm
ISBN:
9780750682473
Código:
9780750682473
Código de barras:
9780750682473
Edição:
Data de Lançamento:
01/01/2007
Peso:
1920
  • Informações do produto Seta - Abrir
    This new edition of a business textbook bestseller has been completely updated. In particular, the book presents a fuller discussion of global business today. Also, issues of terrorism and state security as they affect culture and business are discussed substantially. The structure and content of the book remain the same, with thorough updating of the plentiful region and country descriptions, demographic data, graphs and maps. This book differs from textbooks on International Management because it zeroes in on culture as the crucial dimension and educates students about the cultures around the world so they will be better prepared to work successfully for a multinational corporation or in a global context.
  • Especificações Seta - Abrir
    Autor(es):
    ROBERT T. MORAN / PHILIP R. HARRIS / SARAH V. MORAN
    Dimensões:
    27,0cm x 19,0cm x 3,0cm
    ISBN:
    9780750682473
    Código:
    9780750682473
    Código de barras:
    9780750682473
    Edição:
    Data de Lançamento:
    01/01/2007
    Peso:
    1920
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